Together with Swiss Post, we were invited to present our joint innovation project "Predictive Sales" at Business Innovation Week. The results are also impressive: Thanks to predictive analytics, we were able to improve the repurchase rate by up to a factor of 5 compared with the control group at three different pilot companies. And this even via the offline channel with personalized postcards. The feedback from the pilot companies was correspondingly positive.
We were supported by Daniel Glinz, who gave an entertaining theoretical introduction to Connected Experiences: Where digital and physical worlds meet. Lisa Zimmermann from Swiss Post and I were then able to talk about how we optimally connected the physical channel with the digital channel. All in all a successful event in a great location at the Mehrwert Fabrik Oerlikon (MFO).