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Predictive Customer Lifetime Value

Published: Author: Oliver Staubli, Founder & Data ScientistTags: Predictive AnalyticsE-CommerceMarketingSalesRetailInsuranceUtilitiesBanking,  Telecommunications,  Examples,  Training

"Customer Lifetime Value" (CLV) describes the amount of profit a customer generates over his or her entire lifetime and is therefore a prediction of the net profit attributed to the entire future relationship with a customer. CLV is probably the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support.

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