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First course lectured at SIB for Chief Digital Officers

Tags: Lecture,  Training
Author: Oliver Staubli, Founder & Data Scientist
Published:

I was asked by Valérie Vuillerat to lecture at the Schweizerisches Institut für Betriebsökonomie (SIB) the module «Big Data & Analytics» for the first advanced training in Switzerland to optain the title «dipl. Chief Digital Officer NDS HF». A major honor for me, but at the same time a jump in at the deep end: I should lecture right from the start 8 lessons at a stretch, i.e. having to entertain 24 students for 6 hours with teaching material that needed still to be produced first.

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Cohort Analysis with Interactive Simulation

Tags: Data VisualizationE-CommerceMarketingExploratory Data AnalysisRetailSalesExamples,  Training
Author: Oliver Staubli, Founder & Data Scientist
Published:

Cohort Analysis enables you to easily compare how different groups, or cohorts, of customers behave over time. This gives you quick and clear insight into customer retention trends and the health of your business. See how your latest customers compare to those from several years ago, or compare users who joined over the holiday season with another group that joined in the summer and see if those holiday shoppers really stuck around.

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Image: Sawamur

Predictive Customer Lifetime Value

Tags: Predictive AnalyticsE-CommerceMarketingSalesRetailInsuranceUtilitiesBankingTelecommunicationsExamples,  Training
Author: Oliver Staubli, Founder & Data Scientist
Published:

"Customer Lifetime Value" (CLV) describes the amount of profit a customer generates over his or her entire lifetime and is therefore a prediction of the net profit attributed to the entire future relationship with a customer. CLV is probably the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support.

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