Source Christian Holzinger

Blog

Find below the collection of our published blog articles. You can filter articles by our services, technology and year published.

Tags

Published

Cohort Analysis with Interactive Simulation

Published: Author: Oliver Staubli, CEO & Data ScientistTags: Data Visualization,  E-Commerce,  MarketingExploratory Data Analysis,  Retail,  SalesExamples,  Training

Cohort Analysis enables you to easily compare how different groups, or cohorts, of customers behave over time. This gives you quick and clear insight into customer retention trends and the health of your business. See how your latest customers compare to those from several years ago, or compare users who joined over the holiday season with another group that joined in the summer and see if those holiday shoppers really stuck around.

Read more

Image: Sawamur

Predictive Customer Lifetime Value

Published: Author: Oliver Staubli, CEO & Data ScientistTags: Predictive Analytics,  E-Commerce,  MarketingSales,  Retail,  InsuranceUtilitiesBankingTelecommunicationsExamples,  Training

"Customer Lifetime Value" (CLV) describes the amount of profit a customer generates over his or her entire lifetime and is therefore a prediction of the net profit attributed to the entire future relationship with a customer. CLV is probably the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support.

Read more