Source Christian Holzinger

Blog

Find below the collection of our published blog articles. You can filter articles by our services, technology and year published.

Cohort Analysis with Interactive Simulation

Published: Author: Oliver Staubli, CEO & Data ScientistTags: Data VisualizationE-CommerceMarketingExploratory Data AnalysisRetailSalesExamplesTraining

Cohort Analysis enables you to easily compare how different groups, or cohorts, of customers behave over time. This gives you quick and clear insight into customer retention trends and the health of your business. See how your latest customers compare to those from several years ago, or compare users who joined over the holiday season with another group that joined in the summer and see if those holiday shoppers really stuck around.

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Image: Sawamur

Predictive Customer Lifetime Value

Published: Author: Oliver Staubli, CEO & Data ScientistTags: Predictive AnalyticsE-CommerceMarketingSalesRetailInsuranceUtilitiesBankingTelecommunicationsExamplesTraining

"Customer Lifetime Value" (CLV) describes the amount of profit a customer generates over his or her entire lifetime and is therefore a prediction of the net profit attributed to the entire future relationship with a customer. CLV is probably the single most important metric for understanding your customers. CLV helps you make important business decisions about sales, marketing, product development, and customer support.

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Predictive Analytics and Industry 4.0

Published: Updated 25. March 2016Author: Oliver Staubli, CEO & Data ScientistTags: HandelszeitungArticlePredictive AnalyticsIndustry 4.0Predictive MaintenanceMedia

I was asked again to write an article for the Handelszeitung. This time, in the Special Industrie 2025 on the subject of predictive analytics in the context of industrial 4.0. I tried to illustrate the topic of Predictive Maintenance with a simple coffee-machine example as well as to point out the enormous potential of predictive analytics for the Swiss market. As always, I'm looking forward to the feedback already.

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Image: YMF

SME-Portrait in Gewerbezeitung

Published: Author: Oliver Staubli, CEO & Data ScientistTags: GewerbezeitungInterviewDigitalizationSMEData ScientistMedia

The second interview: After the kick-off in SonntagsZeitung I received a request from the Swiss Trade Association (STA) for a SME-Portrait about REVOLYTICS AG. STA has chosen "digitalization" as its theme for the year 2016 and had therefore many exciting questions for me. I very much enjoyed the interview. Today the article was published in the Gewerbezeitung.

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Interview in SonntagsZeitung

Published: Updated 20. January 2016Author: Oliver Staubli, CEO & Data ScientistTags: SonntagsZeitungInterviewJobsData ScientistData ScienceMedia

What a lucky launch: Just three months after the founding of REVOLYTICS AG an interview about us including a photo gets published in the business section of SonntagsZeitung. The article was written on the eve of this year's World Economic Forums (WEF), in which the implications of digitalization are in focus. Contrary to the recent Handelszeitung article by the WEF-Founder about the dangers of digitalization, this article describes new professions actually created by the increasing digitalization. Of course I was happy to give some insight into my job as a Data Scientist.

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