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Cohort Analysis with Interactive Simulation

Published: Author: Oliver Staubli, CEO & Data ScientistTags: Data Visualization,  E-Commerce,  Marketing,  Exploratory Data AnalysisRetailSalesExamplesTraining

Cohort Analysis enables you to easily compare how different groups, or cohorts, of customers behave over time. This gives you quick and clear insight into customer retention trends and the health of your business. See how your latest customers compare to those from several years ago, or compare users who joined over the holiday season with another group that joined in the summer and see if those holiday shoppers really stuck around.

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