Image: @combophoto
"Predictive Sales" presentation together with Swiss Post at the Business Innovation Week
Together with Swiss Post, we were invited to present our joint innovation project "Predictive Sales" at Business Innovation Week. The results are also impressive: Thanks to predictive analytics, we were able to improve the repurchase rate by up to a factor of 5 compared with the control group at three different pilot companies. And this even via the offline channel with personalized postcards. The feedback from the pilot companies was correspondingly positive.